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FIND YOUR NICHE: USING EVALUATION TO IMPROVE BUSINESS COMMUNICATIONS [AEA 2018 SESSION MATERIALS]

Find your Niche: Using evaluation to improve business communications
Presented by Alissa Marchant | Thursday, November 1st at 5:00pm | CC – Global Center Ballroom A

Designed for evaluation consultants, this session will explore how to turn your evaluation skills inward to improve your communications strategy and position yourself as an evaluation leader. We will follow the steps taken by a small consulting firm, Innovation Network, to research and compare its own external communications channels with five related organizations’ channels. Innovation Network will candidly describe their process to conduct the research, analyze data using a participatory Data Placemats approach, and use the data to challenge assumptions about what is important to communicate and adjust its external communications strategy. Session participants should leave this session with an improved capacity to identify opportunities to evaluate their communications, collect and analyze communications data, and use evaluation findings to drive decision-making.

What’s so innovative? We use our evaluation consulting skills to look at our own business communications and build a targeted communications strategy.

Session Resources (click to download):